Presentation Type
Poster Presentation
Abstract
Abstract
Women’s health, safety, and empowerment remain critical global issues, often hindered by limited access to resources and societal barriers. The Sisterhood PR Campaign is a strategic public relations initiative designed to foster solidarity, well-being, and advocacy for women by providing essential resources and support. Through partnerships with brands such as Always and Tampax, the campaign promotes education on mental health, personal safety, and self-care, ensuring that women have the knowledge and tools necessary to thrive. A key component of the campaign is #SisterhoodStrong, a digital movement encouraging women to share personal stories of empowerment and resilience.
This study employs a mixed-methods research approach, analyzing both quantitative data (social media engagement metrics, website traffic, and event participation) and qualitative insights (interviews and focus groups with campaign participants) to assess the effectiveness of the initiative. The study is grounded in Framing Theory and Agenda-Setting Theory, which shape the campaign’s messaging and media strategy to maximize impact.
Findings from this research will provide valuable insights into how strategic communication can drive awareness, engagement, and advocacy within women’s wellness campaigns. The results will contribute to the broader discussion on how public relations can amplify social change and create inclusive communities through brand partnerships, influencer engagement, and digital storytelling.
Keywords: Women’s empowerment, public relations, social media advocacy, strategic communication, health awareness
Faculty Mentor
Dr. Lois Jones
Recommended Citation
Syvertson, Mallory; Sowell, Ann; Robinson, Y'Alexia; and McCoury, Monroe, "Sisterhood: Fostering solidarity, well-being, and advocacy for women" (2025). Student Scholar Symposium. 61.
https://digitalcollections.lipscomb.edu/student_scholars_symposium/2025/Full_schedule/61
Included in
Sisterhood: Fostering solidarity, well-being, and advocacy for women
Abstract
Women’s health, safety, and empowerment remain critical global issues, often hindered by limited access to resources and societal barriers. The Sisterhood PR Campaign is a strategic public relations initiative designed to foster solidarity, well-being, and advocacy for women by providing essential resources and support. Through partnerships with brands such as Always and Tampax, the campaign promotes education on mental health, personal safety, and self-care, ensuring that women have the knowledge and tools necessary to thrive. A key component of the campaign is #SisterhoodStrong, a digital movement encouraging women to share personal stories of empowerment and resilience.
This study employs a mixed-methods research approach, analyzing both quantitative data (social media engagement metrics, website traffic, and event participation) and qualitative insights (interviews and focus groups with campaign participants) to assess the effectiveness of the initiative. The study is grounded in Framing Theory and Agenda-Setting Theory, which shape the campaign’s messaging and media strategy to maximize impact.
Findings from this research will provide valuable insights into how strategic communication can drive awareness, engagement, and advocacy within women’s wellness campaigns. The results will contribute to the broader discussion on how public relations can amplify social change and create inclusive communities through brand partnerships, influencer engagement, and digital storytelling.