Presentation Type
Poster Presentation
Abstract
Lipscomb University’s College of Engineering is working collaboratively with Gaylord Opryland Resort and Convention Center to explore potential solutions to its traffic congestion problem, particularly during peak times such as the holiday season. This research aims to identify strategies that can alleviate congestion in the resort area. With over one million visitors during the holiday season each year and limited parking capacity, the traffic congestion poses a significant challenge to both operational efficiency and visitor experience. The primary objective of this research is to identify strategies that optimize parking usage, reduce congestion, and improve the overall visitor experience. Beginning with a literature review on traffic management innovations, focusing on ride-pooling, visitor behavior, and smart parking systems, three peer-reviewed articles were selected to explore the effectiveness of those strategies in high traffic areas. Primary data was collected through site visits where the flow of traffic, utilization of parking, and visitor behavior was analyzed in real-time. The findings will identify the key points where bottlenecks occur, which can help inform potential solutions. Ultimately, the goal of this study is to propose practical strategies to help alleviate traffic congestion at Opryland, particularly during peak tourist seasons.
Faculty Mentor
Professor Monica Sartain
Recommended Citation
Case, Kennedy, "Gaylord Opryland Congestion Reduction" (2025). Student Scholar Symposium. 135.
https://digitalcollections.lipscomb.edu/student_scholars_symposium/2025/Full_schedule/135
Included in
Gaylord Opryland Congestion Reduction
Lipscomb University’s College of Engineering is working collaboratively with Gaylord Opryland Resort and Convention Center to explore potential solutions to its traffic congestion problem, particularly during peak times such as the holiday season. This research aims to identify strategies that can alleviate congestion in the resort area. With over one million visitors during the holiday season each year and limited parking capacity, the traffic congestion poses a significant challenge to both operational efficiency and visitor experience. The primary objective of this research is to identify strategies that optimize parking usage, reduce congestion, and improve the overall visitor experience. Beginning with a literature review on traffic management innovations, focusing on ride-pooling, visitor behavior, and smart parking systems, three peer-reviewed articles were selected to explore the effectiveness of those strategies in high traffic areas. Primary data was collected through site visits where the flow of traffic, utilization of parking, and visitor behavior was analyzed in real-time. The findings will identify the key points where bottlenecks occur, which can help inform potential solutions. Ultimately, the goal of this study is to propose practical strategies to help alleviate traffic congestion at Opryland, particularly during peak tourist seasons.