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The case follows the origin story of the startup company QALO from its inception and launch through the first few years of scaling up the business to a potential exit decision by a co-founder. The case is intended to be used in undergraduate entrepreneurship or sales and marketing courses at the junior and senior level. The case is designed to illustrate the challenges of scaling a fast-growing startup and to evaluate the options of a founder's exit strategy. The case is useful to demonstrate concepts such as lean startup methodology, sales channel selection, startup business model development, and exit strategy choice. The case also illustrates the challenges of the emergence of different visions and preferences of the co-founders.

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Global Journal of Business Pedagogy



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